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LAURA KEYS

Creative Director | Photographer | Producer

NARRATIVE DRIVEN LUXURY CAMPAIGN SHOT ON LOCATION IN ITALY FOR A NATIONAL RETAIL CLIENT

FEATURE FILM PROJECTS:

Monday Nights At Seven,

Co-Writer/Producer                  

(feat. Edward James Olmos, Anderson Silva, Lorraine Bracco)

Most High (Co-Writer/Executive Producer).                                                                                                                                             Finding Sunshine (Pre-Production)

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CLIENT COLLABORATIONS

CONCEPTUAL

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OBVIOUS IMAGES ARE FORGETTABLE.

Make a statement instead. I create images that are irreverent, challenge perception, and use jewelry as symbols to construct a story.  

COMMERCIAL

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BUILT FOR THE BOTTOM LINE.

My clean, consistent, commercial images are designed to respect and reinforce your brand.

My goal is to help you meet yours.

EDITORIAL

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STORY IS ALWAYS COMPELLING.

Our editorial mission is to make images where product lives in an environment that concentrates on character, location and emotional resonance.

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Built in collaboration with designers, retailers and luxury brands that value interpretation, high level execution and attention to detail.

ABOUT

MY STORY

This year marks my 25th anniversary as a creative director and photographer in the jewelry industry.

 

I've spent my career translating the needs of my clients into imaginative images that can be seen and (hopefully) felt. I have a sense of humor, which I'm told implies intelligence. I enjoy flipping narratives from self-important to free-spirited.

 

I can laugh at myself, and I can play it safe and conventional, if that is what's required; however, emotional relevance and storytelling are of primary importance to me. I believe I am not alone in my desire to connect with others in this increasingly disconnected age.

 

Alongside my commercial work, I've written and produced two feature-length independent films, and I am currently in pre-production on a third.

Whether I'm photographing a single piece, casting models and actors, building an entire campaign, or producing narrative content, my goal is always the same:

 

Give it legs!

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LET'S
WORK
TOGETHER

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Available for campaigns, brand development and creative direction.

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